#TAS25 Preview: Unlocking business value during peak traffic: real customer results with Queue-it.

As ticketing platforms face ever-increasing demand during onsales, understanding how to manage peak traffic has never been more important.

The virtual waiting room has become an industry standard for running successful onsales at scale.

But during high-demand moments, the real challenge goes far beyond preventing system crashes and ensuring fairness. Leading players in ticketing industries, like Tixcraft, Megatix and Borussia Dortmund know that these moments can make or break trust, loyalty, and revenue.

Through real customer success stories, discover how innovative ticketing companies are turning peak traffic into peak opportunity:

• Converting the attention of millions of real fans in the waiting room into business value – boosting engagement by 13×, capturing first-party data, cross-selling and strengthening fan loyalty.
• Giving true fans a 50× higher chance to secure tickets with Queue-it’s newly launched, game-changing bot mitigation platform, developed in partnership with Akamai.

See firsthand how Queue-it helps leading platforms transform virtual waiting rooms from simple safeguards into strategic engines of trust and growth.

Joining us at #TAS25 is Jesper Essendrop, CEO, Queue-it. As CEO of Queue-it, Jesper brings a cross-disciplinary, authentic leadership style that balances structure and autonomy. He’s driven to foster Queue-it’s culture, accelerate the company’s international growth, and promote its mission of bringing online fairness to all.Jesper first got his hands on a computer at age eight and turned his passion for programming into a career spanning over 30 years in IT. He has worked as a software developer; CIO; sales and business development director; and CEO at two tech companies, consistently driving growth, innovation, and strong customer relationships.

He has managed large organizations across multiple countries, worked in FinTech and InsurTech, and overseen multiple acquisitions and strategic mergers. In recent CEO roles, Jesper delivered 4x revenue growth and international expansion at Schantz A/S and drove growth across Europe at Keylane.In addition to studying IT at Copenhagen Business School, he completed management programs at Green & Andersen and INSEAD. In his spare time, Jesper enjoys traveling and running.

Gain insight into real customer results and how ticketing platforms are using Queue-it to turn peak traffic into fan engagement, loyalty and measurable business growth.

Join us at TheTicketingBusiness ASIA 2025 (#TAS25) from October 21 to 23 at Kai Tak Sports Park, Hong Kong.

APPLY HERE