#TAS24 Preview: Ticketing the Australian Open

One million-plus tennis fans in three weeks! We are excited to announce Tyrone Andres-Parker, Ticketing Manager for Tennis Australia in the speaker line-up for TheTicketingBusiness ASIA 2024 (#TAS24).

ABOUT THE SPEAKER

Since 2015, Tyrone has been in charge of ticketing operations for the Australian Open (AO), as well as ticketing for the lead-up ATP and WTA tournaments across Australia during the Summer of Tennis.

Tyrone has an extensive background in ticketing, including roles in client management, BD, event programming, hospitality sales and customer relations at Ticketek, Ticketmaster and the Australian Turf Club. He has also worked closely with arenas, stadiums and theatre venues across Sydney, Melbourne, Brisbane and Perth.

LESSONS & INSIGHTS

In 2024, the Australian Open had it’s highest event attendance of 1,110,657 fans across the three-week event, breaking the record set in 2023. For the first time, the Australian Open main draw started on a Sunday, giving the event 15 days of main draw matches.

At #TAS24, we will explore the AO as a case study with Tyrone, looking at the Australian Open and how they manage the ticketing process. Discover what goes in to the strategy and developing the various ticketing products that are offered, including the new hospitality offering AO Reserve. His session will provide insights and learnings on handling ticketing for a major sporting event and what new initiatives the Australian Open will showcase at AO2025.

Don’t miss this chance to hear from Tyrone and gain unique insights into ticketing one of the biggest sporting events in the world. 

Want to join us?

GET IN TOUCH