#TAS24 Guest Preview: Gigsberg in ‘a new frontier’
Image: Gigsberg
Image: Gigsberg
The rules and regulations around ticket resale vary enormously across the various APAC territories. And secondary marketplaces are rarely out of the headlines.
But Swiss-based Gigsberg says it aims to offer a different approach, with all tickets guaranteed and secured, all sellers vetted – and with the promise of a customer agent always available to answer any questions.
We caught up with Alex Berni, Gigsberg’s Chief Commercial Officer ahead of #TAS24:
TheTicketingBusiness ASIA: What are the key current challenges and opportunities in your marketplace?
Alex Berni: Gigsberg is a customer-focused and transparent ticket marketplace eager to develop our global catalogue of live events further. The most notable opportunity is the APAC region. This comes with challenges, as it does with any new venture. Studying trends, local artists, navigating logistical challenges. We are excited to be able to meet with industry leads to further understand the opportunities and challenges in the region.
TAS: What are the most interesting trends you are witnessing in your sector?
AB: The most notable trend we have observed is that the live event industry is truly global. Fans from all around the world are travelling to see their favourite artist or view a sports event. Artists are taking their tours to new countries, which is encouraging fans to travel with them.
TAS: What’s on the roadmap for you over the next six to 12 months?
AB: In the next 12 months, we plan to launch in North America/Canada and make some exciting new partnerships to further grow our brand and increase visibility in new regions. Gigsberg is a customer-focused solution, and we are excited to bring it to new corners of the earth.
TAS: What are you looking forward to at #TAS24?
AB: For our first attendance at one of TheTicketingBusiness’ meetings, we are most looking forward to meeting industry leads within the APAC region to gain an understanding of the live event landscape and trends. This part of the world is a new frontier for us, so we are excited about the opportunity to network and discuss how Gigsberg can play an important role in the industry.
Join Alex and guests from across the region at #TAS24 as we explore what’s happening across sales, marketing and engagement tech for arts, culture, sports, live music, theme parks and visitor attractions throughout the APAC entertainment market.
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